Crypto · Fintech · High-Growth Verticals
We Build Partner Programs That Drive Real Revenue.
SJ Connection is a performance-driven partnership consultancy. We build, launch, and operate affiliate, influencer, and strategic partner ecosystems — from sourcing to optimization. We don't just advise. We execute.
Trusted by Uphold · The Motley Fool · Birch Gold · USCCA · ZenBusiness and more
Results we've delivered
1000×
affiliate program growth (single client engagement)
$250M+
ARR affiliate programs built & managed
1000's
affiliate & influencer partnerships managed
0→
multiple programs built from scratch to scale
What we do
🚀
Affiliate Program Build & Launch
Platform selection (Impact, PartnerStack, ShareASale), commission strategy (CPA, Rev Share, Hybrid), tracking, attribution, and compliance frameworks critical for crypto and finance.
🤝
Partner Acquisition & Growth
Crypto, finance, and investor-focused partner sourcing. Outreach systems, recruitment funnels, vetting, onboarding, and activation — all handled by us.
⭐
Influencer + Affiliate Hybrid
Creator-led acquisition campaigns, long-term ambassador programs, and high-converting content frameworks built on education and trust.
📈
Ongoing Optimization & Scale
Funnel and conversion analysis, tiered payout structures, KPI tracking (CAC, LTV, ROAS, payback period), SOPs, and performance reporting.
Brands we've helped grow
Uphold Inc.
Crypto & fintech partnerships and influencer strategy
The Motley Fool
Performance marketing and financial audience affiliate management
Birch Gold Group
Precious metals & crypto investment affiliate and influencer scaling
Delta Defense (USCCA)
Multi-million dollar influencer, affiliate & partnership programs
ZenBusiness
Affiliate and influencer program expansion for SMB SaaS
Billy Gene Is Marketing
Affiliate + ambassador program launch and community scaling
MIRA Safety
DTC tactical gear affiliate and influencer growth
FlipLok
B2B distributor partnership and channel expansion
Lava.xyz
Early-stage crypto protocol growth and community building
Our process
01
Program Audit & Architecture
Assess your current state, competitive landscape, and untapped channels to build a custom roadmap.
02
Partner Sourcing & Recruitment
Targeted outreach and vetted recruitment across crypto, finance, DTC, or SaaS verticals.
03
Launch & Onboarding
Platform setup, deal structuring, asset delivery, and partner activation — handled end-to-end.
04
Weekly Optimization
Continuous performance tracking, A/B testing, and iteration every week — not quarterly.
🛡️ Crypto & Fintech Specialists
We understand trust-first acquisition, regulatory compliance, high-ticket conversion cycles, and LTV-focused growth. We design programs that work within these constraints — not despite them.
Platform expertise
ImpactPartnerStackShareASaleCJRakutenPartnerizeGA4/GTMSalesforceLookerDOMOMeta AdsGoogle AdsTikTokYouTubeLinkedInAmazon AdsMetabaseAWINSnowflakeFigmaChatGPTClaudeInstagramRumbleHasoffersTuneTrackDeskQuickbooksLaunch10Clockify
Free Audit · No Commitment
Ready to build your next growth channel?
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